6 Strategi Klasik Dalam Bisnis

1. Pisau Cukur dan Silet

Strategi ini juga sering disebut strategi "umpan dan kait". Strategi ini adalah menjual produk induk awal pada harga rendah, kemudian mencetak uang lewat barang konsumsi yang harus terus dibeli untuk bisa terus menggunakan produk awal tersebut.

2. Loss Leader

Loss leader adalah barang yang dijual di bawah ongkos produksi untuk merangsang penjualan lain demi menangguk laba. Supermarket sering menggunakan teknik ini dengan mengiklankan sejumlah barang pada harga di bawah ongkos produksi demi menarik pelanggan dan menciptakan kesan harga murah. Supermarket mengharapkan pelanggan biasa akan membeli barang-barang lain pada saat yang sama, entah itu demi kemudahan atau karena citra "harga murah" yang diciptakan oleh loss leader, dan laba dari barang-barang lain ini pun akan lebih dari cukup untuk mengganti kerugian dari penjualan loss leader.

3. Southwest Airlines

Southwest airlines mulai terbang perdana pada tahun 1971 di AS. Misinya adalah membuat terbang lebih murah dibandingkan berkendara dari satu titik menuju titik lain. Komponen utama dari strategi berbiaya rendahnya mencakup operasional yang ramping, seperti tidak ada makanan di pesawat dan tidak ada kursi kelas bisnis atau kursi kelas satu, ditambah produktivitas tinggi, seperti pergantian keberangkatan (turnaround)  yang cepat untuk meminimalkan waktu yang dihabiskan pesawat di darat. Digabungkan dengan layanan pelanggan dan pemasaran yang efektif menjadikan Southwest salah satu maskapai paling menguntungkan di dunia dan juga mendorong ledakan pertumbuhan pasar karena tawaran tarif murah.

4. Siap, Tembak, Bidik

Strateginya adalah memperkenalkan banyak produk baru dengan cepat seraya berharap satu atau lebih dari produk-produk itu pada akhirnya akan sukses. Tingkat kegagalan yang tinggi diterima sebagai prasyarat untuk memampukan pengenalan terhadap produk pemenang.

5. Pihak Pelopor 

Terkadang keunggulan signifikan bisa didapat dengan menjadi pemain penting pertama, atau salah satu yang pertama, yang memasuki pasar baru. Namun, strategi pelopor harus diterapkan dengan hati-hati. Masuk pasar paling awal memiliki risiko dan ongkosnya sendiri: litbang, edukasi pasar, biaya hukum, dan banyak hal lain.

6. Bundling

Strategi menjual produk atau layanan terkait sebagai satu unit ("satu bundel") yang seringnya, tapi tidak selalu berharga total lebih murah daripada jika membeli produk itu secara terpisah.

Must try "Holycow Steak Hotel"

Pavement cafe in the area of Radio Dalam, South Jakarta, offers a wagyu steak. Steak served with seasoning salt and black pepper without spilling sauce on top of meat.

With a spend ranging from IDR 47.000 to 150.000, you are able to taste a variety of steak menu. Before coming, you can also find the updated menu via Steak Hotel's twitter account.

Rock Your Day with The iPhone Air Guitar

Considering that Guitar Hero is no longer going to be made with new editions, one can’t help but wonder what the future of music gaming is. It would appear that someone believes that the next phase of music gaming is mobile with this Air Guitar Move.
The Air Guitar Move is a combination of hardware and an iPhone, and there is a motion sensing guitar pick for strumming away. As the user strums the connector, he or she uses the iPhone as a fretboard. As you might have guessed, there is an App for it.

So far, this is one of those Kickstarter projects, which means that it needs some funding in order to get it going. The designers, Ronald Mannak and Colin Karpfinger, are building their hardware at the same place where Guitar Hero was built, and have the same engineering team working on it.

Considering that a lot of music games on mobile platforms are not as cool as the plastic instruments on music games on the console, I just can’t see a mobile game breaking new ground on the music gaming front. Until now, at least.
The designers of the Air Guitar Move need about $25,000 in the next 25 days. Generally, Kickstarter donors get the item after a good donation, so this is probably the fastest way you’ll get it.

Smart Lifestyle - A New Beginning

You want a new lifestyle. And you know you have to plan for it. Create it. When you realize how much power there is in your thoughts - your mind - you will begin opening up doors to endless possibilities.

No one else can do this for you. You alone have the power to change your life and create the circumstances where you will blossom. Your new lifestyle is within reach. You can create it. Let me show you how.
Where you go from here:
1. Love yourself

This is where we all have to start. If you love yourself you have the foundation to proceed and step up to the next level. If you suspect that maybe you don't love yourself enough - please don't skip this step! It's essential and vitally important! And even if you do love yourself - come back here now and then to make sure you keep your self love alive. This is fundamental - I cannot underline it enough!
In the process of learning to love yourself are also included a number of other important steps. These are:

• Self healing
• Know yourself
• Improve your self-esteem
• Love others
• Fogive (yourself and others)
• Gratitude

You may need healing to be able to love yourself, you must know yourself in order to be able to love yourself, you need to improve your self-esteem so that you can love yourself. When you love yourself you can also love others, you can forgive others and yourself, and you will start feeling gratitude for everything that you are and have in your life.
To really succeed in creating your desired new lifestyle, you cannot skip these steps. To many of us, these can be the most difficult steps, because we are so used to diminishing ourselves, and we don't realize how important it is to express love to ourselves. It seems awkward and we have not been taught to do that. But as soon as we start living this way, it will change everything.
So how do you love yourself? Well, how do you love someone else? You try to make them happy. So, think of what would make you happy. Create situations and do things that you enjoy. Be a caring person to yourself! Be kind to yourself! Treat yourself well. What would you do if someone spoke ill of somebody you loved? You would rise up and defend that person you hold dear. But when you say something diminishing or negative about yourself - it seems to be OK. Now stop yourself every time you do that. Instead, start saying nice and positive things about yourself, often! Even if you don't believe in what you are saying. Keep saying it again and again and eventually you will start to believe it. That is self-love. And until you do love yourself you cannot love anyone else completely.

Tools to use for this:

I recommend hypnosis to help you find the feelings of love and self worth that you need. In this process that you have started, it is important to create an environment of happiness, joy and warmth. Reading uplifting and encouraging books, watching movies that touch your heart, playing, singing and listening to music can be strong enticers that can help you live in an atmosphere of self love. Positive affirmations are also very useful tools.
Work on your personal development and growth. Choose the tools that fit you best in your current situation. Here below are my warmest recommendations which I personally have tried and found helpful. I only choose the best programs and the top companies to cooperate with, because they have been around a long time, and they know what works and what doesn't.

2. Find your passion
Now it's time to move on to step 2.
Why is your passion so important?
Happiness and passion helps you grow. Not until you are clear about what your passions are will you be able to create the life of your dreams by setting the goals that are right for you. Follow your heart and find your true passion.
Do what you love and feel good! Brain research has proved that strong positive feelings improve our ability to form new connections in the brain. It is a fact. Happy feelings also reinforce the process of manifesting thoughts into reality, according to the law of attraction.
So before you start setting your personal goals: be clear of what your passions are and follow them, live them. It will make the next step so much easier and more efficient.

3. Set Goals

So now it's time to set some goals.
"Until thought is linked with purpose there is no intelligent accomplishment." - As A Man Thinketh
James Allen tells us on this subject that, "They who have no central purpose in their life fall an easy prey to worries, fears, troubles, and self-pity."
According to most experts, it’s not only important to have written goals, but you must have a plan to reach your goals.

Tools to use for this:

There are a great number of tools you can use in the process of setting goals for your future success. Among the most valuable and proven to work are affirmations, visualisations and vision boards. The most important thing to do is first of all stop negative thinking. You already worked on that in step 1 - Love Yourself, but there is always work to do here. Make it a habit of feeling good! Get rid of your negative thoughts and feelings - this will skyrocket your results.

4. Believe
Step 4 in the five step process to create a new lifestyle.
Changes will come only when you believe they will. And let's face it, most of us do not believe in our biggest dreams. So we have a problem here. How can we learn to believe it?
First of all: Why is it all that important to believe? Answer: We all have beliefs and thought patterns that dominate our thinking. Our beliefs determine what we can do and what we cannot do in life. These beliefs confine and limit us if there is something we really want in life, but we believe that it is not possible, or that we are not worthy of such a life that we dream of.
According to new brain research, it takes between 21 and 30 days for the brain to change your beliefs. This, of course, does not happen by itself. It happens when you have applied this formula often enough:

• Repetition
• Habit
• Belief

When you want to make a certain change in what you believe in, in order to change some area of your life, you can use this formula, and if you stick with it for 21-30 days you will most likely notice a difference in the way you think about this issue.
In the process of building new beliefs, there is one more thing that is of great importance. That is gratitude.

Gratitude

Feelings of gratitude can speed up the process and make things happen much quicker. Happiness and thankfulness are powerful tools to make lasting changes. When you start to practise them you will soon be filled with more positive energy, and it becomes easier to believe.

Receive

When things start to happen around you, it's important to be able to receive. Be open to the circumstances and people around you. Receiving is as important as giving. Give to others, not just physical things, but also give your time, your attention, a smile, love and care, interest in another person. Ask yourself how you can be of help to someone. What you give you will get back, in one way or another.

You have to repeat and maintain these four steps over and over. Make it your lifestyle. Live it - and you will see your life changed in many positive ways.

Blue Ocean Strategy - A Synopsis part 2- W.Chan Kim, Renee Mauborgne

Blue Ocean Formulation Principles

  

1.  Reconstructing market boundaries - by analyzing six paths: alternative industries, strategic groups within industries, the chain of buyers, complementary product and service offerings, functional and emotional appeal to buyers, and time (trends).

2.  Focusing on the big picture, not on the numbers - Too often, organization's fail to see the big picture because they are so overwhelmed with number crunching.  The four steps to helping leadership focus on the big picture include:

Visual Awakening - visualizing your current strategy on a strategy canvas.Visual Exploration - going into the field to explore the six paths identified above; what alternatives exist for your product or service and what are their advantages; what needs to be eliminated, reduced, raised, or created.Visual Strategy Fair - taking the results from the visual exploration and drawing new alternative strategy canvases for group feedback, discussion, and observation; be sure to get feedback from different stakeholders; from the feedback, build the best strategy.Visual Communication - Incorporating and distributing the before and after strategy canvas to your team; going forward, only approve projects and initiatives that will help make the new strategy canvas a reality.

3.Reaching beyond existing demand - Don't limit your thinking to existing customers.  Determine the commonalities of three tiers of non customers and develop strategies to generate mass appeal:

First Tier - soon to be customers who are waiting to jump ship for a better option; find out what that better option is that they are waiting for; look for commonalities.Second Tier - individuals that refuse to use the product or service because the price or other features are unacceptable; learn more about why they refuse to use your product or service; look for commonalities.Third Tier - these are truly unchartered waters that competition typically ignores; what possibilities exist?

4.   Getting the strategic sequence right - To confirm that you have a blue ocean idea, evaluate it against four criteria in the following sequential order:

Buyer Utility - Determine if there is exceptional buyer utility (productivity, simplicity, convenience, risk, fun and image, and environmental friendliness) across the six stages of a buyers experience cycle: purchase, delivery, use, supplements, maintenance, and disposal.Price - Determine the strategic price that will generate the volume necessary for critical mass; price should not be based on the traditional cost plus approach but rather on customer value, form and function, and the ease at which your idea can be copied.  The price calculation should be:  (SP) strategic price - (PM) desired profit margin = targeted costs.

Cost - Determine if you can design the product and/or service to meet the targeted cost.  This will allow you to strategically create a profit and cost structure that is difficult to mimic.  Achieving the targeted cost may mean streamlining, costs innovations, partnering or outsourcing, and price innovation (developing a new model).

Adoption - Determine the adoption hurdles buyers will go through and address them up front.

If the idea passes through all these steps, you most likely have a blue ocean idea.

  

5. Overcome key organizational hurdles - Use tipping point leadership to help people understand the need for change.  This isn't accomplished through stories or force but instead by going out into the field and facing the realities.  This includes talking to disgruntled customers and letting your team experience and appreciate the need for change. 
Organizations have limited resources so pursuing the blue ocean strategy will require strategically reallocating resources to the most important areas. 
To increase accountability and motivation, leadership should utilize the concepts of kingpins, fishbowl management, and atomization.

Kingpins - Get the key influencers on board and behind the blue ocean strategy.Fishbowl - Make strategy progress reporting an open group process where peers are reporting in front of peers.  Not many people enjoy explaining their inaction to a group of peers and colleagues.Atomization - Don't overwhelm your team by dumping a large and seemingly unattainable strategy in their laps.  Break it down it manageable chunks that are realistic and attainable.

6. Building execution into strategy - Like any strategic planning initiative, involve all stakeholders in the process early and often including front line staff - the ones who will most likely be implementing the plan.  Employees will champion the new strategy if the organization has done everything they can to ensure a fair process.  A good way to ensure a fair process is to follow the three E's - engagement, explanation, and clarity of expectation. 

ENGAGE your team as part of the planning process and hear them out.  Make sure they know you have actively listened to their ideas and input.  Be honest and sincere in your actions or you will not gain their trust and support.  EXPLAIN to them why you have chosen the strategy you have chosen and state very clearly what the new EXPECTATIONS will be.  By using this approach, employees will feel respected and will be dedicated to fulfilling the expectations you have established - even if they do not agree with your final decision.

Blue Ocean Strategy - A Synopsis part 1- W.Chan Kim, Renee Mauborgne

Definition

The authors use the red ocean metaphor to describe an overcrowded market space of competitors all fighting for the same piece of the pie. 

Blue ocean strategy is when an organization breaks away from the conventional approach to facilitate the creation of new uncontested market space thereby making competition irrelevant

Strategy Canvas

    The x-axis represents the many factors organizations compete on (price, image, support, speed, etc.) and the y-axis illustrates where each company is positioned for each factor

     In this example, Southwest analyzed alternatives to flying (i.e. the car) and designed a unique strategy from the competition (other airlines).  Their tagline could be "the speed of a plane at the price of a car - whenever you need it."

    To create a blue ocean strategy, organizations must be committed to value innovation.  The authors stress that "value" and "innovation" must work together simultaneously in order to develop a blue ocean strategy.  

 

     ELIMINATE factors that no longer add value for the customer; this will eliminate unnecessary costs.

     REDUCE factors that were over designed or features that were added for the sake of competition; reduces unnecessary costs.

     RAISE factors important to the customer that have been compromised; utilize some of the cost savings from the first two actions.

     CREATE factors that have never been offered (a new value proposition).

     To create a blue ocean strategy you must change your organization's curve on the strategy canvas and move away from the competition. 

    Must meet three characteristic of good strategy i.e Focus, Divergence, and a Tagline (The new strategy FOCUSES on the important areas and not on every single factor, DIVERGES away from the competitors offerings, and has a simple easy to communicate TAGLINE)